Here we go, number four of twenty in our real estate link building series based off of Aaron Wall’s excellent blog post on the subject. Hopefully this helps you understand, bit by bit, the makings of a natural SEO marketing campaign that won’t get your website penalized by Google and everyone else. Today we will be finishing with the online newswire phenomenon and syndication, and moving onto social bookmarking and directory submissions. Hope you enjoy…

16. Show interest in other local companies! If you take the time and care to help announce important news about local restaurants, golf courses, and other businesses, they might really appreciate the favor, and link to your site in return. Consider adding relevant businesses (to the lifestyle and demographic you’re targeting) to your regular site news updates.

17. Create a survey. If you are able to target your demographic with a survey that makes them feel newsworthy, it could end up sending a lot of traffic your way. For example, if you’re targeting seniors, you could make a survey on the restaurants that offer the best senior discounts, and publish the results in a press release (with links to your site) or just on your blog. That could be very link-worthy to someone in your target demographic.

18. Free directories. Submit your site and its profile to free directories like DMOZ, Trulia, and Zillow. All of these sites have strong editorial guidelines, and can either give you a quality link in return, or at least possibly send you some more relevant traffic.

19. Utilize paid directories. Some real estate directories cost a bit, but are worthwhile. Yahoo’s is one of them. Pay the listing cost and suddenly you’ve got a presence on a widely-used real estate platform. Link included!

20. Make your own niche directory. Maybe people in your area LOVE wine. Maybe you’ve got a page on your site dedicated to why people who love wine live in the area you serve. Maybe you’ve got the motivation to create a page of links to sites that are devoted to the local wine scene. If you host that on a domain that sounds like a directory (YourCommunityWineLinks.Com, for example), and include a couple of links to your site on it as well, then you’ve suddenly got a niche directory site of your own.