Companies in trouble oft nowadays look for ways to outsource key areas of production to streamline costs and raise much-needed cash. So "why not outsource your search advertising to your biggest competitor?" must have been what Yahoo was thinking when it woke up this morning, and after a wild ride today, that’s exactly what the

One thing you can say about Microsoft’s positioning in the search marketing arena is that their share of that marketplace is steadily declining. Recent attempts to put on an offensive have been mixed-results at best. Yahoo anyone? Now, with the weight of a playoff series down 3-0 in a best

With Yahoo on the Ropes, Who will challenge Google as online search continues to grow and also move into the new web 3.0 frontiers, mobile, messaging, video? And where will the online marketing environment shake out in 2008/2009?
Google is the clear winner from the whole Yahoo/MSN non-deal. With the end of takeover talks, Yahoo