People often have a misconception that business isn’t personal when, in fact, it really is. It can be so personal that the same strategies you conduct in business can be used to seduce someone behind closed doors. Don’t forget how psychological business is, and if you don’t analyze your consumer’s behavior there is no way you can be successful. Know your audience; we say in business—mirror your desired; we say in seduction.

When you mirror people, you focus intense attention on them. Once people have a sense of the amount of effort you are making, they will find it flattering. You have chosen them—separating them from everyone else. The more intense focus you have on their moods, the more stimulating effect you’ll have on their vanity. When you are mirroring someone and trying to close a sale, do not stop at the person they have become and what products and services would be good for them right now; enter their mind at the ideal person they would like to be.

Realtors, reawaken the fantasies your clients had when they were young girls wanting the perfect five-bedroom house with a flower garden and huge backyard, or young professionals wishing for a high-rise condo in the big city. Make your customers feel like they can be the person they want to be through your expert opinion.

Everyone is a narcissist. As children we were only interested in our own body—narcissim ran on the surface. The older we get the more psychological our narcissim becomes: we are absorbed in our own tastes. We love ourselves, but what we love more is to see our own tastes reflected in another person. Play along. Don’t spend hours trying to study the human mind, just reflect their moods and tastes. Mirroring people is a form of hypnosis and it is the most successful persuasion you can do. It will give your clients the feeling that they are in control of their lives by having you indulge them with their tastes.