Comments on: Link Building Strategies For Real Estate Websites http://www.realestatemarketingblog.org/link-building-strategies-for-real-estate-websites/ Internet Marketing Tips and Ideas to Help You Get the Most Out of Your Real Estate Website Wed, 25 Jan 2012 17:26:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Vinny LaBarbera http://www.realestatemarketingblog.org/link-building-strategies-for-real-estate-websites/comment-page-1/#comment-1506 Vinny LaBarbera Sun, 04 Oct 2009 22:49:49 +0000 http://realestatemarketingblog.org/6-sources-of-inbound-links-for-real-estate/#comment-1506 Sure thing. Good luck with your marketing Susan. Cheers! Sure thing.

Good luck with your marketing Susan.

Cheers!

]]> By: Susan http://www.realestatemarketingblog.org/link-building-strategies-for-real-estate-websites/comment-page-1/#comment-1505 Susan Sun, 04 Oct 2009 22:47:10 +0000 http://realestatemarketingblog.org/6-sources-of-inbound-links-for-real-estate/#comment-1505 Awesome. I will keep all of that in mind when doing my future SEO. I'll keep track of where they plan on putting my links and how many other sites they link to as well. If you could mail me some information on a reputable white hat seo pro, I will contact them before the end of the year. Your help is much appreciated. Awesome. I will keep all of that in mind when doing my future SEO. I’ll keep track of where they plan on putting my links and how many other sites they link to as well. If you could mail me some information on a reputable white hat seo pro, I will contact them before the end of the year. Your help is much appreciated.

]]> By: Vinny LaBarbera http://www.realestatemarketingblog.org/link-building-strategies-for-real-estate-websites/comment-page-1/#comment-1504 Vinny LaBarbera Sun, 04 Oct 2009 21:37:03 +0000 http://realestatemarketingblog.org/6-sources-of-inbound-links-for-real-estate/#comment-1504 Thanks for reading our blog Susan. You bring up some great, and common, questions. Here's our take: <strong>Question</strong>: Should you buy links? <strong>Answer</strong>: This is definitely a loaded question, especially since Google clearly states that website owners should NOT buy or sell links. That being said, if a link from an authoritative website is going to send your website lots of relevant, quality traffic each month, then in our opinion it makes sense to consider paying for those links. Put it this way, we would rather pay for a link that is going to consistently send good traffic to our website, then a link that just has a high PageRank that may or may not make a difference in our natural rankings. As with anything in online marketing and SEO, things just need to be done in moderation and be done for the right reasons. If you are buying links to try and game the system in a short period of time, then your intentions are not aligned with Google's guidelines. The best kind of links should be attained naturally, over time. We would recommend investing time and money into developing great content. If your website does not have quality content, then thinking about link building should not even be an option. <strong>Question</strong>: Are Paid Directories worth the investment? <strong>Answer</strong>: We are huge fans of the top paid directories like BOTW, JoeAnt and Business.com. Inclusion into these directories has almost become a necessary step in an online marketing plan as these directories still get tons of exposure and can often pass valuable link juice to a website. If you have the budget to pay for inclusion in these, then go for it. If you have a limited budget and have to decide between paying for inclusion in these directories and paying for something else, then we would recommend that you invest in great content instead (as stated above). Quality content will go much further and will be much more long lasting. One thing to keep in mind with most paid directories as well is that as these directory pages that link out to multiple websites continue to grow, and continue to include more links, each link will become less valuable as the amount of "link juice" will become diluted. If a web page has a PR 5 and only has 5 links on it to other websites, then the link juice to these 5 sites will be much stronger then if this PR 5 web page had 50 links to other websites as the link juice will be spread across all 50 links. <strong>Question</strong>: How much can one very high PR web page actually impact someone's natural rankings? <strong>Answer</strong>: Going back to what we described above, if a web page with a high PR has only a few links to other websites on it, then the link juice from that high PR web page can be very powerful. However, if that high PR web page has tons of links to other websites, then the link juice to your website will be far less powerful. Some <strong>Quick Link Building Tips</strong> for the more savvy marketer: 1) First and foremost, develop great content and update your website(s) with it frequently 2) Get links from web pages that do not have "nofollow" tags on them 3) Get links from web pages that do not have more than 10-20 links to other websites on them already 4) Make sure that any link you attain is using anchor text and does not just say something like "Click Here" 5) Try to get your link placed within the body / content of a web page 6) Try to get your link placed as high on the web page as possible <em>Still have questions or need more tips, advice or help with Link Building? Or, would you prefer to just focus on real estate and let a professional take care of your SEO and link building? Just let us know how we can help. Although we do not offer our services we can most definitely recommend a reputable, results driven SEO / link building professional / company to those who are interested.</em> Thanks for reading our blog Susan.

You bring up some great, and common, questions. Here’s our take:

Question: Should you buy links?

Answer: This is definitely a loaded question, especially since Google clearly states that website owners should NOT buy or sell links. That being said, if a link from an authoritative website is going to send your website lots of relevant, quality traffic each month, then in our opinion it makes sense to consider paying for those links. Put it this way, we would rather pay for a link that is going to consistently send good traffic to our website, then a link that just has a high PageRank that may or may not make a difference in our natural rankings.

As with anything in online marketing and SEO, things just need to be done in moderation and be done for the right reasons. If you are buying links to try and game the system in a short period of time, then your intentions are not aligned with Google’s guidelines. The best kind of links should be attained naturally, over time.

We would recommend investing time and money into developing great content. If your website does not have quality content, then thinking about link building should not even be an option.

Question: Are Paid Directories worth the investment?

Answer: We are huge fans of the top paid directories like BOTW, JoeAnt and Business.com. Inclusion into these directories has almost become a necessary step in an online marketing plan as these directories still get tons of exposure and can often pass valuable link juice to a website. If you have the budget to pay for inclusion in these, then go for it. If you have a limited budget and have to decide between paying for inclusion in these directories and paying for something else, then we would recommend that you invest in great content instead (as stated above). Quality content will go much further and will be much more long lasting.

One thing to keep in mind with most paid directories as well is that as these directory pages that link out to multiple websites continue to grow, and continue to include more links, each link will become less valuable as the amount of “link juice” will become diluted. If a web page has a PR 5 and only has 5 links on it to other websites, then the link juice to these 5 sites will be much stronger then if this PR 5 web page had 50 links to other websites as the link juice will be spread across all 50 links.

Question: How much can one very high PR web page actually impact someone’s natural rankings?

Answer: Going back to what we described above, if a web page with a high PR has only a few links to other websites on it, then the link juice from that high PR web page can be very powerful. However, if that high PR web page has tons of links to other websites, then the link juice to your website will be far less powerful.

Some Quick Link Building Tips for the more savvy marketer:
1) First and foremost, develop great content and update your website(s) with it frequently
2) Get links from web pages that do not have “nofollow” tags on them
3) Get links from web pages that do not have more than 10-20 links to other websites on them already
4) Make sure that any link you attain is using anchor text and does not just say something like “Click Here”
5) Try to get your link placed within the body / content of a web page
6) Try to get your link placed as high on the web page as possible

Still have questions or need more tips, advice or help with Link Building? Or, would you prefer to just focus on real estate and let a professional take care of your SEO and link building? Just let us know how we can help. Although we do not offer our services we can most definitely recommend a reputable, results driven SEO / link building professional / company to those who are interested.

]]> By: Susan http://www.realestatemarketingblog.org/link-building-strategies-for-real-estate-websites/comment-page-1/#comment-1503 Susan Sun, 04 Oct 2009 20:56:14 +0000 http://realestatemarketingblog.org/6-sources-of-inbound-links-for-real-estate/#comment-1503 Interesting article. I've been trying to seo my site and I've downloaded that program that turns all nofollow links to bright pink. What I've discovered is that most sites are "nofollow" and it's difficult to get links in any decent site without paying. Did you know that Youtube, Yahoo's Delicious and many, many sites are all nofollow? I have a dark sense of humor, so I actually find it kind of funny. Over the past couple years, I carefully selected 600 sites to link to that were great and only in recent months have discovered that only 30 of my links were follow links. No juice for Susan. They should change the name to "nobodyfollows". lol. The funny thing is, I bet 98% of people doing seo on their own have no idea they are making the same error that I did. Just a bunch of starving real estate agents chasing their own tails. One question I don't have answered is about paying for links. Some people say it's bad to pay for high ranking links and that Google will penalize those who do it, but many of my competitors are doing just that and they are pr1-4 and I am a pr0. However, many of them pay hundreds of sites. I don't know how they remember who they have to pay at the end of the month. So what if I just did the ones you suggest? Do you think it's worth paying $300 dollars per year each to get links in Yahoo and Best of the Web? It would only be two links for $600. What is your take on the cost vs. reward? How much can one very high pr ranking site affect my own site? If you answer this question, please send me the link to the answer in my email to be sure I won't miss it. Sorry, I am a long winded little critter. Susan Interesting article. I’ve been trying to seo my site and I’ve downloaded that program that turns all nofollow links to bright pink. What I’ve discovered is that most sites are “nofollow” and it’s difficult to get links in any decent site without paying.

Did you know that Youtube, Yahoo’s Delicious and many, many sites are all nofollow? I have a dark sense of humor, so I actually find it kind of funny. Over the past couple years, I carefully selected 600 sites to link to that were great and only in recent months have discovered that only 30 of my links were follow links. No juice for Susan. They should change the name to “nobodyfollows”. lol. The funny thing is, I bet 98% of people doing seo on their own have no idea they are making the same error that I did. Just a bunch of starving real estate agents chasing their own tails.

One question I don’t have answered is about paying for links. Some people say it’s bad to pay for high ranking links and that Google will penalize those who do it, but many of my competitors are doing just that and they are pr1-4 and I am a pr0. However, many of them pay hundreds of sites. I don’t know how they remember who they have to pay at the end of the month. So what if I just did the ones you suggest? Do you think it’s worth paying $300 dollars per year each to get links in Yahoo and Best of the Web? It would only be two links for $600. What is your take on the cost vs. reward? How much can one very high pr ranking site affect my own site? If you answer this question, please send me the link to the answer in my email to be sure I won’t miss it. Sorry, I am a long winded little critter.

Susan

]]> By: Home for Sale http://www.realestatemarketingblog.org/link-building-strategies-for-real-estate-websites/comment-page-1/#comment-999 Home for Sale Wed, 11 Mar 2009 20:59:25 +0000 http://realestatemarketingblog.org/6-sources-of-inbound-links-for-real-estate/#comment-999 Any tips on link building strategies is always welcome and helpful. Link building is not an easy task. I have also started joining a lot of helpful forums and creating links and relationships that ways as well. Any tips on link building strategies is always welcome and helpful. Link building is not an easy task. I have also started joining a lot of helpful forums and creating links and relationships that ways as well.

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