Comments on: New Real Estate Marketing Technologies

By: EeyeEeyeO

EeyeEeyeO — Wed, 25 Jan 2012 17:26:00 +0000

I have pushed this concept to OnStar several times, telling them that as an MLS, we have the data that could populate a feature where consumers push their OnStar button and say “home” and a computer generated voice (or human) would give them basic information about the property nearest them.
This uses the GPS function already in their system, and a GEO code already on each listing.
This feature could also dial the listing agent if the consumer agreed, while they were looking at the house, using the phone number on the listing and the OnStar phone service. This concept is do-able now, but make take a third party to put it together.
Top producing agents will continue to seek out the latest tools to make them more efficient and more effective. Other agents will follow their lead as the smart ones move on to even newer tools.

By: ethos2001

ethos2001 — Fri, 16 Jul 2010 22:33:19 +0000

Great article, Its good to keep track of the new programs and technologys in the market, they may very well become standard practice.

By: CristianStar

CristianStar — Fri, 28 May 2010 00:52:00 +0000

I love your article it has many great information about real estate business.I think there are many people who find your article very useful.Agents are working twice as hard compared to the period until the economical crises but I guess it will pass and everything will come to normal.

By: Sunny

Sunny — Mon, 17 May 2010 11:50:38 +0000

It would be a boon to avail technological assistance which deals with region – specific data. We are a New Jersey based real estate firm and are sure even others like us would welcome such technology.

By: vinnylabarbera

vinnylabarbera — Wed, 14 Apr 2010 07:05:08 +0000

Fortunately real estate professionals have resources like you, and hopefully us , to rely on and learn from to help deal with the overwhelming rate at which marketing and technology moves and changes.

Keep up the hard work, I'm sure your services are respected / appreciated by whomever you work with.

Feel free to send your clients back here if you run out of hours in the day

Thanks for reading!

By: vinnylabarbera

vinnylabarbera — Wed, 14 Apr 2010 07:01:59 +0000

You hit the nail on the head Scott. All of the best marketing and technology in the world can't close a deal at the end of the day. It's ultimately up to the professionalism, diligence and service from the Realtor to get a home bought / sold.

Thanks for reading and sharing your thoughts with us.

Nice website by the way. Very creative / different from what we normally see. Hope it's working well for you.

By: lynnalbro

lynnalbro — Wed, 14 Apr 2010 04:37:59 +0000

Today, agents are working twice as hard (compared to a few years ago) to make living. As a Social Media and SEO specialist, a good portion of my time is spent bringing agents up to speed in today's marketing technology and a substantial amount of time is spent driving traffic to the website (lead generation). Kind of a two edged sword. There are some 'old school agents' out there that are not embracing technology, but for the most part, the agents are trying to make time in their schedules to learn the new tools. My job is to help the agent and shorten the time spent in the learning curve.

By: Scott Williams

Scott Williams — Wed, 14 Apr 2010 03:34:18 +0000

We as Realtors should embrace any new technology that can make our jobs easier or get information to our clients and prospects while making sure we don't forget that in most cases we need to get face to face to really get the job done! http://www.listfrom2950.com

By: vinnylabarbera

vinnylabarbera — Wed, 17 Mar 2010 22:30:21 +0000

I love your mindset on this Kathleen. I couldn't agree with you more.

Even with all of the technology in the world there is no way to replace a great real estate agent that truly invests their personal attention to each client and home they help buy or sell.

All of these tools should absolutely be ancillary to great service, knowledge and that personal touch that a gadget can never fulfill.

Thanks for reading and providing your insight.

By: kathleendaugherty

kathleendaugherty — Wed, 17 Mar 2010 22:11:43 +0000

It’s all about maintaining a “continuous improvement” mindset to be successful in today’s challenging real estate market. And, staying current with new technologies is absolutely essential for keeping that professional edge. There is a learning curve, however, which at times I think we all tend to resist. But, embracing new ideas always opens up new doors! “Hands-off” marketing … now that I have to consider. I am all for automation in the ease of disseminating information to clients and potential clients, but in the end game, it’s the personal touch that always wins the business! So, I say be sure you got all the bells and whistles in place to automate your workflow, marketing, and prospecting process, but remember also to keep it “organic”… nothing replaces a “live” well trained agent with a “hands-on” approach, and a personal touch!