Layering Your Blog Content

by Joe January 29, 2008

In preparation for this up and coming post, I have been reading Seth Godin’s “Meatball Sundae”, which asks the paramount question, “Is Your Marketing Out of Sync?” With marketing efforts continuing to shift from the conventional to more of the socially digital, the consumer must continue to be an element of focus, if the retailer

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Key Components Of A Real Estate Landing Page

by Joe January 24, 2008

Any click campaign out there is obviously focused on this goal: Getting clicks, getting leads. The real estate industry is no different, in fact is more so, reliant on effective PPC advertising to gain traction in a saturated online universe. Converting clicks into actionable visitor responses is so important, and is largely the responsibility of

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Zillow vs Trulia – Which One Has The Current Advantage?

by Megan January 23, 2008

With the market down, you would think that real estate sites would be desperate for traffic. Surprisingly, studies show that people are researching online more than ever before. Real estate sites such as Zillow and Trulia are benefiting from the overall shift in research becoming more popular online. Trulia is gaining more

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Trulia’s New Publisher Platform

by Megan January 15, 2008

Trulia, the innovative real estate web service that connects agents and brokers to customers searching for homes and neighborhood insights, can help increase business by driving traffic to your site. Trulia is gaining visitors and listings and its innovative features maintain visitors on the site for a longer period of time. Trulia Voices is a

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Successful Real Estate Keywords For PPC

by Joe January 10, 2008

For any website hoping to talk to the public about something, anything, keywords and keyword phrases are the bridges that connect us here on the marketing side, to that public, via the search engines. Keywords become an even more integral component of your pay-per-click campaign. Here, the ability to properly identifying the best search terms

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