Lead Generation Strategies (And Plans) For Real Estate

by John March 27, 2009

If you ask a sample of 100 real estate professionals what’s the most important thing their website could do for them, we are willing to bet that over 90% of them would say “generate leads that result in actual transactions.” While we don’t have enough room in this post to tell you how to sell [...]

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Google Updates Their Search Engine Results: How Does It Impact Me?

by Chris March 24, 2009

Google posted a few updates to how their search algorithms work and their results pages display moving forward. To summarize, Google is streamlining their engine to make it more efficient for different types of users; those looking for general related categories and those looking for very specific searches. Understanding these updates can help you better [...]

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Real Estate Branding Creation In Five Steps

by Taysha March 23, 2009

Branding your real estate business is vitally important, but what is a real estate brand? Let’s first start by giving you some (oft-quoted) key definitions of branding: Walter Landor, one of the greats of the advertising industry, said: “Simply put, a brand is a promise. By identifying and authenticating a product or service it delivers [...]

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5 Ways To Encourage Visitor Participation On Your Real Estate Blog

by Joe March 17, 2009

Creating and managing a blog website is a vital tool in your online communications repertoire. With decent graphic design elements and some how-to on writing compelling blog posts, anyone with valuable knowledge and opinions can become a great blog writer and visitors will love the website. You can not only increase your chances of achieving [...]

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Email Marketing Best Practices – 3 Quick Tips for Real Estate

by John March 4, 2009

3 Essential Truths About Effective Real Estate Email Marketing When you’re a real estate professional, you don’t exactly have a lot of time to send out an email blast, so making sure to put your time to best use is key. Let us help you jumpstart your campaign today with 3 quick tips that will [...]

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