Comments on: What To Do With Multiple Real Estate Domains http://www.realestatemarketingblog.org/what-to-do-with-multiple-real-estate-domains/ Internet Marketing Tips and Ideas to Help You Get the Most Out of Your Real Estate Website Tue, 02 Mar 2010 23:39:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: vinnylabarbera http://www.realestatemarketingblog.org/what-to-do-with-multiple-real-estate-domains/comment-page-1/#comment-1718 vinnylabarbera Thu, 25 Feb 2010 06:28:21 +0000 http://www.realestatemarketingblog.org/?p=1560#comment-1718 Thanks Drew, I actually didn't say there is no value in 301 redirects. I said there is no value in tons of domain forwards, which there isn't. I completely agree with everything else and I think everyone can get some great use out of your feedback. Thanks Drew, I actually didn't say there is no value in 301 redirects. I said there is no value in tons of domain forwards, which there isn't. I completely agree with everything else and I think everyone can get some great use out of your feedback.

]]> By: Drew Hubbard http://www.realestatemarketingblog.org/what-to-do-with-multiple-real-estate-domains/comment-page-1/#comment-1717 Drew Hubbard Wed, 24 Feb 2010 23:11:35 +0000 http://www.realestatemarketingblog.org/?p=1560#comment-1717 @Vinny: I'm glad that you pointed out that there is no inherent SEO value in 301 redirecting domains. But there actually *is* some SEO value to be gained in a roundabout way. Most back links (over 90% for most sites) are of the copy/paste variety, which means that if your website's domain is <a href="http://www.site.com" rel="nofollow">www.site.com</a>, most anchor texts for your back links will read "www.site.com." But if you use keyword-rich, 301'd domains in your marketing efforts, many of those copy/paste back links will contain relevant keywords. For example, if my main site is <a href="http://www.site.com" rel="nofollow">www.site.com</a>, but I use the domain <a href="http://www.awesomeproperties.com" rel="nofollow">www.awesomeproperties.com</a> in marketing efforts, and that domain 301 redirects to my properties section hub page, I'll end up with the keywords "awesome properties" in the anchor text of most back links to that section. @Vinny: I'm glad that you pointed out that there is no inherent SEO value in 301 redirecting domains. But there actually *is* some SEO value to be gained in a roundabout way. Most back links (over 90% for most sites) are of the copy/paste variety, which means that if your website's domain is http://www.site.com, most anchor texts for your back links will read “www.site.com.” But if you use keyword-rich, 301'd domains in your marketing efforts, many of those copy/paste back links will contain relevant keywords. For example, if my main site is http://www.site.com, but I use the domain http://www.awesomeproperties.com in marketing efforts, and that domain 301 redirects to my properties section hub page, I'll end up with the keywords “awesome properties” in the anchor text of most back links to that section.

]]> By: vinnylabarbera http://www.realestatemarketingblog.org/what-to-do-with-multiple-real-estate-domains/comment-page-1/#comment-1715 vinnylabarbera Wed, 24 Feb 2010 20:02:25 +0000 http://www.realestatemarketingblog.org/?p=1560#comment-1715 We recently received the following question about domain names. Instead of replying privately we thought it would be beneficial to post our response here so that everyone can take advantage of the information.<br><br>Inquiry: "I own about 100 real estate domains and would love some advice on how to market / use them. I was thinking about renting some, etc."<br><br>Response: First of, congrats for locking up so many domains. We are guessing / hoping that you have some really good ones (i.e. contain valuable keywords, are short and memorable and are mainly .com). We'd be more than happy to look over your list for you and tell which are likely to be the most valuable.<br><br>Moving on to your inquiry...what to do with all of these domains. Best case scenario (if money and time permits) is to setup a website on each domain name. Each website should be as relevant as possible to the domain itself and it should, like any other site you want ranked, contain lots of quality, unique and relevant content (text, photos, videos, etc). The idea here is to get each of these sites to rank well individually so that you can build a powerful portfolio of web properties that can be leveraged in many different ways (i.e. link building, ad revenue, lead capture, etc).<br><br>If you do not have the time or money to build a quality website on each domain, then your second best option is to cherry pick your best domains and use them for branding. What I mean by this is to use a really good domain and forward it to a relevant page on your existing website. For example, if you own <a href="http://www.featuredproperties.com" rel="nofollow">www.featuredproperties.com</a> then it would be helpful (for branding only) to forward this domain to your Featured Properties section on your current website. <br><br>NOTE: Setting up multiple forwards like this WILL NOT help your rankings. We actually don't recommend that you do more than about 10-15 of these as it starts to become overkill.<br><br>So, there you go...some useful tips to put your domains to work for you. Good luck with whichever option you choose. As always, if you need some advice then let us know how we can help.<br><br>Thanks for reading! We recently received the following question about domain names. Instead of replying privately we thought it would be beneficial to post our response here so that everyone can take advantage of the information.

Inquiry: “I own about 100 real estate domains and would love some advice on how to market / use them. I was thinking about renting some, etc.”

Response: First of, congrats for locking up so many domains. We are guessing / hoping that you have some really good ones (i.e. contain valuable keywords, are short and memorable and are mainly .com). We'd be more than happy to look over your list for you and tell which are likely to be the most valuable.

Moving on to your inquiry…what to do with all of these domains. Best case scenario (if money and time permits) is to setup a website on each domain name. Each website should be as relevant as possible to the domain itself and it should, like any other site you want ranked, contain lots of quality, unique and relevant content (text, photos, videos, etc). The idea here is to get each of these sites to rank well individually so that you can build a powerful portfolio of web properties that can be leveraged in many different ways (i.e. link building, ad revenue, lead capture, etc).

If you do not have the time or money to build a quality website on each domain, then your second best option is to cherry pick your best domains and use them for branding. What I mean by this is to use a really good domain and forward it to a relevant page on your existing website. For example, if you own http://www.featuredproperties.com then it would be helpful (for branding only) to forward this domain to your Featured Properties section on your current website.

NOTE: Setting up multiple forwards like this WILL NOT help your rankings. We actually don't recommend that you do more than about 10-15 of these as it starts to become overkill.

So, there you go…some useful tips to put your domains to work for you. Good luck with whichever option you choose. As always, if you need some advice then let us know how we can help.

Thanks for reading!

]]> By: Kevin http://www.realestatemarketingblog.org/what-to-do-with-multiple-real-estate-domains/comment-page-1/#comment-1196 Kevin Tue, 05 May 2009 23:14:19 +0000 http://www.realestatemarketingblog.org/?p=1560#comment-1196 Hello, My issue is I service an area that has about 10 cities that we do business in (equal amount of business in each city). My web development company has told me I need to get specific, they do not think targeting those 10 cities as a whole by referencing the county is specific enough. My specific question arose when I began setting up my blog with the intention/purpose of the blog being to drive traffic to my site. What is the best way to set up my blog with intention being to drive traffic to my site by targeting these 10 cities. 1st: From my website we were going to have a navigation button that says "access blog" and the blog would work as a part of my website (i.e. www.woltercorp.com/blog. After some research and advice I have come to the conclusion that instead of the way I mentioned above I should actually have a completely different domain name for my blog such as www.CityNameRealEstateBlog.com. When someone clicks on the navigation button on my site it would just take them to this domain name where my blog is. Do you agree this is the best approach with the intent and purpose of the blog being to drive business to my website? 2. Now my second dilemma is the fact that I service these 10 cities but I am being told that using a domain name for my blog such as CountyNameRealEstateBlog.com is to broad and I need to get specific such as CityNameRealEstateBlog.Com. If I do this I will have 10 domains, one for each city. If I go this direction can I have each domain name(CityNameRealEstateBlog.Com) URL Forwarded and MASKED to one specific domain name where my blog is? Will this approach be efficient with the search engines? Will I be benefiting from my domain name being specific to each city or will the search engines see what I am doing and give me a negative or lower rating? Is this a good approach? Thank you, Kevin Hello,

My issue is I service an area that has about 10 cities that we do business in (equal amount of business in each city). My web development company has told me I need to get specific, they do not think targeting those 10 cities as a whole by referencing the county is specific enough.

My specific question arose when I began setting up my blog with the intention/purpose of the blog being to drive traffic to my site. What is the best way to set up my blog with intention being to drive traffic to my site by targeting these 10 cities.

1st: From my website we were going to have a navigation button that says “access blog” and the blog would work as a part of my website (i.e. http://www.woltercorp.com/blog. After some research and advice I have come to the conclusion that instead of the way I mentioned above I should actually have a completely different domain name for my blog such as http://www.CityNameRealEstateBlog.com. When someone clicks on the navigation button on my site it would just take them to this domain name where my blog is.

Do you agree this is the best approach with the intent and purpose of the blog being to drive business to my website?

2. Now my second dilemma is the fact that I service these 10 cities but I am being told that using a domain name for my blog such as CountyNameRealEstateBlog.com is to broad and I need to get specific such as CityNameRealEstateBlog.Com. If I do this I will have 10 domains, one for each city. If I go this direction can I have each domain name(CityNameRealEstateBlog.Com) URL Forwarded and MASKED to one specific domain name where my blog is?

Will this approach be efficient with the search engines? Will I be benefiting from my domain name being specific to each city or will the search engines see what I am doing and give me a negative or lower rating? Is this a good approach?

Thank you,

Kevin

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