A blog should be & can be a useful real estate marketing tool for you and your business, especially if you provide useful information, expert advice, have an opinion and keep it interesting! But what easy strategic move can help you generate the traffic that your blog, and hence, site are in dire need of???

Answer: Mixing community events and real estate can actually garner tons of local traffic.

It’s actually really simple and there are tons of examples of real estate professionals who have posted information, photos or tips about a local event happening in their community. And the outcome is favorable – a sudden spike in visitors who happen to stumble upon their blog when searching for the local event.

For example: This San Diego resident and Real Estate professional posted the 4^th of July firework schedule for her area inside her blog a few days before the event.  

And this New Hampshire Real Estate agent wrote a post about holiday concerts in her community.

The outcome…? A dramatic spike in traffic sent directly to their blog posts about the coming attractions.

 Think about it – tons of people in your area are going to be searching for specific events at a certain time and if you can predict those events (Olympics!) and provide interesting and helpful posts at the right time – readers will not only find your blog, but you will also present yourself as a connected and informed community member.