If you are spending even just $100 dollars a month on Pay-Per-Click advertising, then you have a vested interest in finding ways to optimize your campaign and save money. Small tweaks to your website or your text ads can totally improve results. The best way to make changes
Reaching Local Search Markets Through PPC & Web Directories
IP targeted ads – An IP targeted campaign usually delivers a better CTR while keeping your costs down, however, a nationally targeted campaign will probably bring in more traffic.
Nationally targeted campaigns with local keywords – Real estate agents looking to promote to buyers outside their specialized area typically won’t benefit from an IP targeted campaign
Knowing When And How To Target Your Audience
A funny thing happened this morning. While driving into the office, sitting in the usual traffic, a billboard caught my eye. It was more than just a billboard more like a giant TV screen the usually reserved for sports arenas and concerts. Every ten seconds or so a new ad appeared advertising
Layering Your Blog Content
In preparation for this up and coming post, I have been reading Seth Godin’s “Meatball Sundae”, which asks the paramount question, “Is Your Marketing Out of Sync?” With marketing efforts continuing to shift from the conventional to more of the socially digital, the consumer must continue to be an element of focus, if the retailer
Key Components Of A Real Estate Landing Page
Any click campaign out there is obviously focused on this goal: Getting clicks, getting leads. The real estate industry is no different, in fact is more so, reliant on effective PPC advertising to gain traction in a saturated online universe. Converting clicks into actionable visitor responses is so important, and is largely the responsibility of
Successful Real Estate Keywords For PPC
For any website hoping to talk to the public about something, anything, keywords and keyword phrases are the bridges that connect us here on the marketing side, to that public, via the search engines. Keywords become an even more integral component of your pay-per-click campaign. Here, the ability to properly identifying the best search terms
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