You’re always going to get the best results from an email marketing campaign when you plan around important events and holidays and synchronize your marketing message to the season. Fortunately, we have come up with some starting points for you to use when assembling your campaign so that you don’t have to grasp for straws with what to write about when you’re beginning with it.
Winter Real Estate Email Campaigns (November through March)
1. Winter Fix It Tips
Does the market you’re sending emails to having specific issues with appliances or utilities in the winter? Maybe natural gas prices have spiked in the area and there’s a more gas-efficient solution to heating homes available that you could shed to light? Think about any common issue regarding the appliances installed in the homes you typically list or help buyers obtain, and use that as a blast topic. This type of blast can really establish you as someone who knows what’s involved in owning a home… plus, it could be really helpful advice to whoever’s reading it.
2. Decorating Tips for the Holidays
Hanukkah, Christmas… the holiday season is a jackpot for email marketing campaigns ideas. You can send out tips on how to properly hang lights outside, provide a list of important safety concerns for inside decorating when you have children in the house, and even put together some fun party planning ideas like a “Top Ten Christmas Cookies You’ll Want To Bake” or “Fun New Years Party Themes.”
Spring Real Estate Email Campaigns (April through June)
1. Gardening Tips
Always consider the month you are in… different types of plants should be planted during different times in the Spring for optimal growth. You can always mix in the popular themes of garden design, top fertilizers on the market, weed prevention, protecting your vegetables against wild animals, and how to know if you’re watering your plants properly.
2. Easter Events
If a lot of families in your area attend church on a regular basis, create a list of local churches in the area along with their Easter service schedules. Another fun alternative is simply finding out where Easter egg hunts, Easter bunny photo-ops, and other traditional activites intended for children are happening. Then you can provide your parent readership (which you should have segmented out of your entire email list) with ideas of where to take their kids if the parents don’t feel inspired to dye and hide eggs on their own this year.
Summer Real Estate Email Campaigns (July through September)
1. State And County Fairs
One thing many couples and families enjoy immensely around the Fourth of July is heading out to their annual state or county fair. Think of all the ins and outs that people would want to know: best routes to take, what is and isn’t allowed inside the fairgrounds, hours of operation, schedules of live attractions, pricing, etc. And if you get the chance to partake in the festivities early on and then decide to share what your take is on the best rides and carnival food… well we’re sure your readership might find that interesting as well.
2. Cheap Weekend Getaways
It’s becoming more and more the case that working families find themselves too busy during the summer to take a traditional weeklong “family vacation.” This is where you can step in with helpful advice about some local getaway hotspots (within an hour’s worth of driving) that accomodate camping, have ample and affordable hotels, or can be fully appreciated during a daytrip. If there aren’t any areas near you that people “get away” to, then maybe the idea becomes a list of summer activities families can enjoy at home. For example, if your area is really hot during the summer, and most people stay inside with the air conditioning on the high setting, then a “Top Ten Board Games To Escape The Heat” might be a good way for your readers, who are stranded inside all day, to break up the monotony.
Fall Real Estate Email Campaigns (October through November)
1. Garage Sale Assistance
Yard sales happen year-round, but the fall can be the best time to hold them in some areas of the country. Regardless, you can apply this to a different season if it works better for you. The concept here is to provide people with all the info they need to put on a successful garage sale. So this would naturally include how to make good signs that are highly visible and affordable, how to price items, what kind of cash change you will need to start, how to advertise a yard sale, and so on. Since most people usually just “wing it” when putting on a garage sale, your readership will appreciate this advice. And who knows, they might start thinking of getting a bigger house instead of selling all their junk!
2. Halloween Safety Tips
Halloween is a blast, but there are safety risks involved with walking children around at night in clothing they have (likely) never worn before, asking for candy from people they may have never met before. Many costumes are poorly constructed and labeled, so checking them for loose or sharp parts is a must. Another thing to relay is that not all children’s costumes have high visibility at night, meaning that if the fabric is too dark and covers too much of a child’s body, they will be much harder for cars and other vehicles to see. You could also provide parents with a list of well-lit areas of town that are considered “Trick or Treat” friendly to help ease concerns. As always, be creative and provide an answer that goes above and beyond what people typically think of.
And that brings us full circle… we hope you found these ideas helpful! Browse through the rest of the Email Marketing category for more free Realtor marketing tips.