When the question of Internet Marketing comes along there are really two solutions: Paid Search Marketing or Search Engine Optimization. SEO is a more gradual effort that takes multiple strategies of linking, content, and time to come to fruition. For individuals looking to garner almost instant results Paid Search Marketing is the clear alternative. Google and other search engines have put a great deal of effort and time into refining their practices to ensure Paid Search Results are effective and serve the needs of all users. 
The search engines offer may different options to capture potential clients through the use of geo targeting, specific ad placements times, and even the option to decide which sites your ads appear. One of the biggest advantages of Paid Search Marketing is the ability for users to record and track where their marketing dollars are going down to the cent. As users you are able to see what terms are driving traffic, how much it is costing you, and even determine your return on investments. When you compare marketing dollars spent on more conventional strategies like traditional mailers or advertisements there is no way to really know who is taking in these avenues. Also, from a branding stand point Paid Search Marketing has the clear advantage from any other form of advertising. As a user you have the ability to decide which search terms are the most important and depending on a budget you can chose to show up every time someone searches or only when you feel it is the most appropriate for your needs. The best part of Paid Search Marketing is it is open to everyone. From multimillion dollar advertisers to people only looking to spend a few dollars each month nothing is stopping you from entering the online market. No matter how much money you plan to spend online marketing offers a definitive avenue not only for the value, but exposure to potential clients and ability to measure the success of marketing dollars spent.