One of the main goals of every website should be to rank as highly as possible in the organic rankings of the search engines. Since this goal is a lofty one that takes tons of hard work and time through effective search engine optimization, one of the best equalizers for getting traffic to a site […]
Lead Generation Strategies (And Plans) For Real Estate
If you ask a sample of 100 real estate professionals what’s the most important thing their website could do for them, we are willing to bet that over 90% of them would say “generate leads that result in actual transactions.” While we don’t have enough room in this post to tell you how to sell […]
10 Cost-Effective Internet Marketing Ideas
When the cost of Google Adwords and other forms of paid search advertising continues to rise by the day, and tying strong return-on-investment (ROI) to any marketing expense is mandatory, we think it’s time you have a few “freebies” to tap into as traffic (and potential client) streams. Enjoy these, on the house! Twitter If […]
Internet Marketing Boot Camp
With so many “expert internet marketing” blogs out there, and enough advanced topics to make anyone’s head spin, sometimes it’s best for us to take a few giant steps back and break things down on a real basic level for beginners to marketing real estate online. Let’s start with some important questions you should be […]
Real Estate PPC Campaigns Just Got Easier
If you’re like most real estate professionals who have tried to manage their online marketing efforts on their own, then you should have come across Google’s AdWords system. If so, then you should also know that in order for you to get the highest ROI on your AdWords
Microsoft: Search Marketing Sleeping Giant, or mere Google Speed bump
One thing you can say about Microsoft’s positioning in the search marketing arena is that their share of that marketplace is steadily declining. Recent attempts to put on an offensive have been mixed-results at best. Yahoo anyone? Now, with the weight of a playoff series down 3-0 in a best