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11 Reasons to Hire a PPC Professional

By Vinny La Barbera 2 Comments

One of the main goals of every website should be to rank as highly as possible in the organic rankings of the search engines. Since this goal is a lofty one that takes tons of hard work and time through effective search engine optimization, one of the best equalizers for getting traffic to a site […]

Filed Under: Paid Search Marketing Tagged With: adwords professionals, google adwords, paid search marketing, ppc, ppc company, ppc firm, ppc professional

Lead Generation Strategies (And Plans) For Real Estate

By Vinny La Barbera 2 Comments

If you ask a sample of 100 real estate professionals what’s the most important thing their website could do for them, we are willing to bet that over 90% of them would say “generate leads that result in actual transactions.” While we don’t have enough room in this post to tell you how to sell […]

Filed Under: Featured Articles, Search Engine Optimization Tagged With: advertising, articles, business, education, general real estate, google, google adwords, internet, internet marketing, internet-marketing-tips, online marketing, ppc, real estate, real estate brokers, real estate companies, real-estate-agents, real-estate-marketing, realtors, realty blogging, search engine marketing, Search Engine Optimization, sem, seo research

10 Cost-Effective Internet Marketing Ideas

By Vinny La Barbera 9 Comments

When the cost of Google Adwords and other forms of paid search advertising continues to rise by the day, and tying strong return-on-investment (ROI) to any marketing expense is mandatory, we think it’s time you have a few “freebies” to tap into as traffic (and potential client) streams. Enjoy these, on the house! Twitter If […]

Filed Under: Search Engine Optimization Tagged With: advertising, articles, blogging, business, education, general real estate, google, google adwords, google analytics, internet, internet marketing, internet-marketing-tips, Link Building, online marketing, ppc, real estate, real estate brokers, real estate companies, real-estate-agents, real-estate-marketing, realtors, search engine marketing, Search Engine Optimization, sem, web analytics

Internet Marketing Boot Camp

By Vinny La Barbera 5 Comments

With so many “expert internet marketing” blogs out there, and enough advanced topics to make anyone’s head spin, sometimes it’s best for us to take a few giant steps back and break things down on a real basic level for beginners to marketing real estate online. Let’s start with some important questions you should be […]

Filed Under: Search Engine Optimization Tagged With: advertising, articles, blogging, business, general real estate, google, google adwords, internet, internet marketing, internet-marketing-tips, Keyword Research, Link Building, online marketing, ppc, real estate, real estate brokers, real estate companies, real-estate-agents, real-estate-marketing, realtors, realty blogging, search engine marketing, Search Engine Optimization, sem

Real Estate PPC Campaigns Just Got Easier

By Vinny La Barbera Leave a Comment

Google AdWords Automatic MatchingIf you’re like most real estate professionals who have tried to manage their online marketing efforts on their own, then you should have come across Google’s AdWords system. If so, then you should also know that in order for you to get the highest ROI on your AdWords

Filed Under: Industry News Tagged With: google adwords, ppc

Microsoft: Search Marketing Sleeping Giant, or mere Google Speed bump

By Vinny La Barbera Leave a Comment

One thing you can say about Microsoft’s positioning in the search marketing arena is that their share of that marketplace is steadily declining. Recent attempts to put on an offensive have been mixed-results at best. Yahoo anyone? Now, with the weight of a playoff series down 3-0 in a best

Filed Under: Industry News Tagged With: ppc

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