The building blocks of any search marketing strategy are the keywords that you are targeting. Keywords are essential parts of your website domain name selection, SEO content pages, and sponsored search engine advertisements. Picking out what phrases you wish to establish your company and its online brand as an authority on is an important decision; […]
Are you targeting the right keywords with your sponsored search or SEO campaign? Find out!
For any website hoping to talk to the public about something, anything, keywords and keyword phrases are the bridges that connect us here on the marketing side, to that public, via the search engines. Keywords become an even more integral component of your pay-per-click campaign. Here, the ability to properly identifying the best search terms
It seems as though the Google AdWords team is on a mission to provide as much information to its advertisers as possible. Although I would like to believe that Google wants all of its advertisers to have the best information to make their ad campaigns as effective as possible my inclination tells me that they