It seems as though the Google AdWords team is on a mission to provide as much information to its advertisers as possible. Although I would like to believe that Google wants all of its advertisers to have the best information to make their ad campaigns as effective as possible my inclination tells me that they are vamping up their AdWords education and optimization resources to get more people who would otherwise not want to or know how to run their own AdWords campaigns. This of course allows more people, from all businesses, to give AdWords a try. Many might worry that Pay-per-click specialists might be out of a job in the near future. I do not believe that this is something to worry about because even with all of the lessons, tutorials, optimization tips and readily available Google reps there is still a certain art to Pay-per-click management that can only be attained through experience and time spent using and learning the ins and outs of AdWords. With that said, Google has very kindly released a new tool for Keyword Analysis that allows the advertiser to see a break down of their keywords’ quality scores. This Google Adwords Keyword Analysis Tool is very helpful in that it tells not only what the quality score of a particular keyword is, but also why the quality score is where it is at. The user can now see explanations for such things as landing page relevance ad text relevance. Here is a snapshot of what the tool looks like in AdWords (courtesy of the AdWords Blog ): 
This tool is still a bit vague, but it is definitely a step up from the Quality Score column that just shows the Quality score and and Minimum bid. I foresee Google releasing many more features like this in the coming months to make AdWords more user-friendly for the novice advertiser. Pretty soon AdWords is going to be able to set up campaigns for you…