Elements of Effective Real Estate Websites: The Community Info Page

Is your website a useful resource for community specific information in the areas you serve?

Unless you can show that prospective home buyers are flocking to, staying on and inquiring from your community info pages, then your answer to this question is most likely “No.”

We want to help you change that, especially since these pages are so important to the success of your website – for both SEO and lead generation.

In this article we are going to explain why these pages are important, review some good and bad community info pages and then provide specific tips on how you can have one of the most effective real estate websites with the perfect community info page(s).

Single Property Real Estate Websites

By Vinny La Barbera 43 Comments

Effective real estate marketing revolves around two main objectives, (1) to acquire new listings and (2) to sell existing listings. To achieve these objectives it is important to properly display your inventory and prove to prospective sellers that your marketing efforts are second to none. One of the best tools to help you meet these […]

Real Estate Stealth Sites

By Vinny La Barbera 13 Comments

Have you ever landed on a website that is obviously trying to collect your contact information or sell you something, but there is no reassurance of a reputable brand or company name? If so, then you have most likely been exposed to the proverbial “black sheep” of the real estate marketing industry – the stealth […]

How to Get More Leads Out of Your Real Estate Website

By Vinny La Barbera 6 Comments

It should be obvious by now that every real estate agent or broker needs to have a website and that every real estate website needs to have a plan to get people to it. What may not be as apparent to some who have established both of these already is that certain elements of a […]

Sticky Real Estate Websites

By Vinny La Barbera 3 Comments

Is your real estate website “sticky”? In other words, when visitors get to your website, do they stick around by spending more than a few seconds or minutes on your site or pass your website on to friends, family and co-workers? If not, then your website is not sticky enough and probably needs some help. […]

Real Estate Calls to Action

By Vinny La Barbera 25 Comments

To make a point, we did something a little different on this post…we started it with a call to action.

Calls to action are commonly ignored, rarely tested and one of the most under-appreciated elements of a real estate website.

For these reasons, the goals of this article will be to (1) teach you how important strong calls to action are and (2) give you the steps and tips needed to start creating, testing and optimizing your real estate calls to action.