Vinny La Barbera, Author at Real Estate Marketing Blog

13 Ways to Use Zillow for Lead Generation (Without Advertising)

There are very few names in real estate technology that are as polarizing as Zillow. Agents have mixed opinions on it, but home buyers, sellers and investors continue flocking to it.

As a Realtor, whether you love it or hate it, if you’re trying to help your clients buy or sell a property, then you need to be using it. And not only do you need to use it, but you need to take advantage of every little opportunity that it provides.

In this article, we’re going to guide you through each of the 13+ ways that you can use Zillow for lead generation….without advertising. So, set your opinions aside for a bit and pay attention as these simple, free tactics could help you land your next few clients.

Elements of Effective Real Estate Websites: The Community Info Page

By Vinny La Barbera 8 Comments

Is your website a useful resource for community specific information in the areas you serve?

Unless you can show that prospective home buyers are flocking to, staying on and inquiring from your community info pages, then your answer to this question is most likely “No.”

We want to help you change that, especially since these pages are so important to the success of your website – for both SEO and lead generation.

In this article we are going to explain why these pages are important, review some good and bad community info pages and then provide specific tips on how you can have one of the most effective real estate websites with the perfect community info page(s).

How to Nurture Real Estate Leads with Content Marketing

By Vinny La Barbera 23 Comments

As you should know by now, just having a website will never guarantee that you will generate business from it. On that same note, just getting lots of traffic, and even attracting a good amount of leads, does not mean that you will actually get new clients either.

Successful lead generation campaigns – ones that produce actual business – must be comprised of all of these elements; a great website, a strategic traffic generation campaign, strong calls to action and one more thing….an effective lead nurturing campaign.

In this article we are going to teach you how to nurture real estate leads with content marketing so your website and marketing efforts can produce actual business for you.

How to Make a Viral Real Estate Video

By Vinny La Barbera 9 Comments

Buying or selling a home involves a lot of emotional and subjective decisions. Before these transactions even take place, real estate professionals need to work with these decisions and get creative to even get in front of these buyers and sellers in the first place.

Without a doubt, real estate video marketing is one of the best ways to appeal to the emotional, subjective factors that come with just about every transaction. Just like any other form of marketing though, poor video marketing methods can turn off a buyer or seller just as quickly as it reels them in.

In this article, we are going to provide some useful tips on how to make a viral real estate video that can attract more buyers and sellers for your business.

Real Estate Lead Generation Myths & Tips

By Vinny La Barbera 7 Comments

Are you struggling to generate business from your real estate website?

Before you can change this you must understand the realities of generating quality leads and how to actually turn those leads into clients.

In this article we are going to debunk some common myths about real estate lead generation on the web and provide you with some actionable tips to improve your real estate website lead generation and management strategies.