One of the main goals of every website should be to rank as highly as possible in the organic rankings of the search engines. Since this goal is a lofty one that takes tons of hard work and time through effective search engine optimization, one of the best equalizers for getting traffic to a site […]
Do People Still Click on Pay Per Click Ads?
When I talk to clients about pay per click advertising, I of course get a lot of the usual push-back:
”I never click on those”
”My competitors are going to click on my ads costing me money”
”I only want to be number one, and it’s going to cost too much money”
Improve Google Adwords Campaigns
In the complicated world of Google Adwords advertising, which includes a multitude of variables; understanding and gauging factors like CPC, match options, keyword selection, landing page optimization, it can be confusing starting out, to say the least! The sad reality is that, it is! And worse, there
Split Testing Landing Pages
If you are spending even just $100 dollars a month on Pay-Per-Click advertising, then you have a vested interest in finding ways to optimize your campaign and save money. Small tweaks to your website or your text ads can totally improve results. The best way to make changes
Reaching Local Search Markets Through PPC & Web Directories
IP targeted ads – An IP targeted campaign usually delivers a better CTR while keeping your costs down, however, a nationally targeted campaign will probably bring in more traffic.
Nationally targeted campaigns with local keywords – Real estate agents looking to promote to buyers outside their specialized area typically won’t benefit from an IP targeted campaign
Key Components Of A Real Estate Landing Page
Any click campaign out there is obviously focused on this goal: Getting clicks, getting leads. The real estate industry is no different, in fact is more so, reliant on effective PPC advertising to gain traction in a saturated online universe. Converting clicks into actionable visitor responses is so important, and is largely the responsibility of