IP targeted ads – An IP targeted campaign usually delivers a better CTR while keeping your costs down, however, a nationally targeted campaign will probably bring in more traffic. Nationally targeted campaigns with local keywords – Real estate agents looking to promote to buyers outside their specialized area typically won’t benefit from an IP targeted campaign. It’s best to create a campaign with keywords concentrated on your area of focus (e.g. “Nashville TN real estate”). This strategy is also effective for brand building and can be less expensive than marketing offline. Business directories – In addition to real estate directories like Zillow and Trulia, it’s important to not disregard business directories like Yahoo!, Verizon Superpages and the Internet Yellow Pages. For Yahoo! and Verizon Superpages, business profiles are free and if you want to display additional information about your business you can for a monthly fee. The Internet Yellow Pages now serve the same functionality of web search engines by allowing visitors view content beyond the standard information.