Unless you have not watched television or been on the Internet in the past 12 months, then you most likely know, or have at least heard of, Twitter. Whether you have embraced Twitter just recently, have been using it for months now or are yet to “tweet”, this post is dedicated to explaining the value […]
New Real Estate Marketing Technologies
Although many may not believe it, the real estate industry is actually one of the most tech savvy industries around today. The necessity to cover numerous territories and the demand to provide all inclusive services makes the real estate professional almost dependent on the technologies available to them. This dependency has pushed many real estate […]
Top Online Marketing Tools for Real Estate
Have you ever purchased a computer, phone or some other gadget only to find that 4 months later your new toy is already out of date, has depreciated in value and has quickly fallen behind the technology curve? Don’t feel bad, this happens to just about everyone, present company included, and not only in the purchase […]
Finding Real Estate Keywords: Strategies And Tools
The building blocks of any search marketing strategy are the keywords that you are targeting. Keywords are essential parts of your website domain name selection, SEO content pages, and sponsored search engine advertisements. Picking out what phrases you wish to establish your company and its online brand as an authority on is an important decision; […]
Lead Generation Strategies (And Plans) For Real Estate
If you ask a sample of 100 real estate professionals what’s the most important thing their website could do for them, we are willing to bet that over 90% of them would say “generate leads that result in actual transactions.” While we don’t have enough room in this post to tell you how to sell […]
Google Updates Their Search Engine Results: How Does It Impact Me?
Google posted a few updates to how their search algorithms work and their results pages display moving forward. To summarize, Google is streamlining their engine to make it more efficient for different types of users; those looking for general related categories and those looking for very specific searches. Understanding these updates can help you better […]