Branding your real estate business is vitally important, but what is a real estate brand? Let’s first start by giving you some (oft-quoted) key definitions of branding: Walter Landor, one of the greats of the advertising industry, said: “Simply put, a brand is a promise. By identifying and authenticating a product or service it delivers […]
5 Ways To Encourage Visitor Participation On Your Real Estate Blog
Creating and managing a blog website is a vital tool in your online communications repertoire. With decent graphic design elements and some how-to on writing compelling blog posts, anyone with valuable knowledge and opinions can become a great blog writer and visitors will love the website. You can not only increase your chances of achieving […]
10 Cost-Effective Internet Marketing Ideas
When the cost of Google Adwords and other forms of paid search advertising continues to rise by the day, and tying strong return-on-investment (ROI) to any marketing expense is mandatory, we think it’s time you have a few “freebies” to tap into as traffic (and potential client) streams. Enjoy these, on the house! Twitter If […]
Google Branding… Hype Yours For Higher SEO!
According to Aaron Wall of SEOBook, right now is the time to maximize your business branding as quickly as possible. According to his latest post on Google branding, Google’s natural search algorithms have shifted in a way that can’t be denied… The bottom line is that this is happening on a national level right now: […]
Seasonal Email Campaign Ideas For Real Estate
You’re always going to get the best results from an email marketing campaign when you plan around important events and holidays and synchronize your marketing message to the season. Fortunately, we have come up with some starting points for you to use when assembling your campaign so that you don’t have to grasp for straws […]
Link Building Strategies For Real Estate Websites
How important is it to have other relevant sites link to yours? If the search engines only used content to gauge the relevancy of sites, then they would not be taking into account how popular sites are. And like it or not, often the most