According to Aaron Wall of SEOBook, right now is the time to maximize your business branding as quickly as possible. According to his latest post on Google branding, Google’s natural search algorithms have shifted in a way that can’t be denied… The bottom line is that this is happening on a national level right now: strongly recognized brands are receiving preferential treatment in the natural search results.
How does this impact your local real estate search market? Well, for one, it will likely become harder to beat out nationally recognized names like Trulia, Zillow, Yahoo Real Estate, and so on in the search results because these highly recognized name brands may receive preferential treatment in the results. Plus, it’s also possible that the top locally recognized real estate brands in your area could start receiving preferential treatment. This could hurt you if you are just starting as a real estate professional, or are beginning a new real estate company with substantially different branding.
These shifts on a national level may have happened suddenly, but it may take awhile before Google decides to apply this approach to a localized level. So what’s the move to make? Well, first off don’t panic. You can always make your website a better site. And you should. We teach you all about that on this blog. But your emphasis on branding should be strengthened. Do everything in your power to become (if you aren’t already) a locally recognized top-performer. And please continue reading Real Estate Marketing Blog to stay informed about the latest internet marketing news!