Our Marketing Team manages a lot of PPC campaigns, big to small, Adwords to MSN. Irrespective of the campaign specifics, the core issues below are really the core issues our teams face with every campaign, and roper care and attention to these main topics could mean the difference between a successful campaign, and one that
First, some facts:
The advertising industry saw outrageous gains in online advertising spending for 2006, $16.8 billion in revenues, a record high. 2007 looks even better, and forecasts looking 5 years out estimate over $42 billion!
Google AdWords. This advertising platform has become the dominant player in this new media, Google being by far the most used
We run over 300 real estate pay-per-click accounts on Google Adwords for our clients. As you can imagine, part of our (often hectic) jobs are figuring out what to make of all the performance statistics we accumulate over time. What we’re going to share with you now is extremely valuable information because: A. Not everyone
In an industry that continues to shift its focus from a grass roots mediums towards a highly driven media integrated approach, captivating the right audience continues to be an evolving concept. Consequently, these advertisements are geared towards targeted audiences, looking to captivate this audience. The other involves creating an advertising campaign, “calling/inviting” the visitor to