To make a point, we did something a little different on this post…we started it with a call to action.
Calls to action are commonly ignored, rarely tested and one of the most under-appreciated elements of a real estate website.
For these reasons, the goals of this article will be to (1) teach you how important strong calls to action are and (2) give you the steps and tips needed to start creating, testing and optimizing your real estate calls to action.