”Content is king,” this is a phrase all search marketers are familiar with. There is no question having relevant and unique content is going to benefit your site, but have you ever thought about the importance of images? Sure, they can make a site interesting and add to the viewer experience but
Archives for December 2007
Defining Your Real Estate Niche
I don’t know about success, but the key to failure is trying to please everyone – Bill Cosby
To stave off any sarcastic comments, I don’t ever quote Bill Cosby in anything I write. It just so happened that he made an appearance at the NAR Conference in Las Vegas this year
That Quality Score Thing
First, some facts:
The advertising industry saw outrageous gains in online advertising spending for 2006, $16.8 billion in revenues, a record high. 2007 looks even better, and forecasts looking 5 years out estimate over $42 billion!
Google AdWords. This advertising platform has become the dominant player in this new media, Google being by far the most used
Top 50 Real Estate Marketing Bloggers List – REMB Recognized!
The Real Estate Marketing Blog team would like to thank International Listings (Worldwide Luxury Real Estate Specialists since 2001) for recognizing us on their list of the top 50 real estate marketing bloggers. It’s an honor to be included with a slew of other expert online advertising experts, and we look forward to continuing to
SES Chicago 2007 Summary
Here we are – four days, 62 panels, 50 new business cards, hundreds of handshakes and countless references to Google later and what can we take away from SES Chicago 2007? Here are the top three things to think about and start doing with your real estate marketing efforts:
1) Be authentic
2) Test everything
3) Keep moving
Be
Are Paid Links Evil? – Search Engine Strategies Chicago 2007
Just prior to another tasty boxed lunch (grumble grumble), the Real Estate Marketing Blog team checked out a panel discussion on paid links; do they work, and will you be punished for using them?
William Leake (CEO of Apogee Search) talked about at a high level that the risk must be balanced against whether paid links