What is the point you want to make and what are you trying to get across?:
It used to be that when Buyers/Sellers were ready to buy/sell a home or condo they drove the neighborhood and called the agent with the sign in the yard. Now buyers/sellers are goint to the internet to do their research and they’re contacting the real estate agent with the most knowledge and expertise in that neighborhood and/or lifestyle.
In order to penetrate awareness towards your target audience involves using some form of integrated social marketing. In other words, the more ways the public hears about you, the better your chances are for achieving brand recognition, credibility, and greater market share. Effective marketing is partly the result of exposing your target audience to your name and your selling points (unique selling proposition) as often as possible(frequency), in as many ways as possible, and as cost-effectively as possible.
Whether it is for the landing page for your website, that sells a product or a service, or in your blog posts or social news submissions, take an extra second to think about what you are trying to convey and break it down to it’s core. Then use that as your “Campaign” or your message and you will see more readers, votes and comments.
Being able to establish a real estate social network that is able to sustain its community’s critical mass through a compelling feature set, while being able to cleanly and effectively serve its individual users to prospective advertisers will truly become a valuable enterprise. Ultimately, implementing certain real estate social media approaches are valuable to your marketing and branding campaigns.
As these brands reach saturation point however, it’s natural for them to want to begin extending themselves into related markets, or leverage their name recognition and consumer awareness into new business verticals. However, there’s a trust factor that comes with an established consumer brand and a pre-existing identity to build upon.
Here are a couple of possibilities being exchanged amongst various social media networks.
* Martha Stewart real estate. A pretty obvious one – they’ve already licensed the brand to KB Homes to build a new community of homes in North Carolina.
* Ikea real estate. They’re selling prefab “Boklok” homes in Scandanavia and the UK – a trendy condo sales farm, for example, could be fun.
* Virgin real estate. Up to now, Richard Branson has had a fairly rough time penetrating the US market as extensively as he has done overseas, but the launch of Virgin America may start to turn that around. This might appeal to the 30-something crowd.
These examples demonstrate the transition from conventional search engine networks to products being promoted and advertised amongst targeted social media platforms. Using various integrated approaches will provide users with measurable results to the question at hand:
What is the point you want to make and what are you trying to get across?
By targeting your desired audience, they will be able to deduce the following, therefore maximizing your marketing efforts.
i) Your audience recognizes the effort you consistently put into your business and will look to work with someone with your diligence.
ii) Your audience recognizes the dedication you consistently put into their learning and will look to work with someone with your passion.