Companies in trouble oft nowadays look for ways to outsource key areas of production to streamline costs and raise much-needed cash. So "why not outsource your search advertising to your biggest competitor?" must have been what Yahoo was thinking when it woke up this morning, and after a wild ride today, that’s exactly what the
Yahoo to Automatically “Optimize” Your Ads?!
Yep… Yahoo search marketing has updated their terms and conditions to include an automatic "optimization" for all advertiser’s ads, keywords, budgets and bids. This means that you, the advertiser, will have to manually opt out of this service via a written request and then they will only make "commercially reasonable efforts to reverse the
Real Estate Listings Break Free
In case you have not read yet, the National Association of Realtors (NAR) has just won a huge antitrust case against the Department of Justice, which has given online realtors full access to the Multiple Listing Service (MLS) databases. The NAR has restricted full access to the MLS for
Real Estate PPC Campaigns Just Got Easier
If you’re like most real estate professionals who have tried to manage their online marketing efforts on their own, then you should have come across Google’s AdWords system. If so, then you should also know that in order for you to get the highest ROI on your AdWords
Microsoft: Search Marketing Sleeping Giant, or mere Google Speed bump
One thing you can say about Microsoft’s positioning in the search marketing arena is that their share of that marketplace is steadily declining. Recent attempts to put on an offensive have been mixed-results at best. Yahoo anyone? Now, with the weight of a playoff series down 3-0 in a best
Dash Express GPS: Traffic Foe and Real Estate Friend…?
With the recent introduction of the first 2-way internet connected GPS system, Dash Express GPS, drivers can kiss traffic and congestion good bye and say hello to the most detailed, accurate and current traffic picture available today. This device not only provides the user
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