Two main topics to address here today regarding the real estate agent blogger: What voice do you see yourself having in the web universe? And what quick tips are valuable in turning your web audience into leads?
What voice do you bring to the blog site? If you are having trouble finding that voice, here are a few key points to remember. As is the case for most realtors, your role carries a large variety of different responsibilities. You need to be a savvy consultant, aware of and able to explain a myriad of different local information directly and indirectly related to the housing market. You are also their best friend in this process, and as such need to effectively deal with what is a very emotional process, picking and buying property. The more they feel they can trust their new "confidant" the better. As such, articles that explain and persuade reasons why to buy here and why to buy now. You also are asked to provide a lot of basic help and information. Instead of feeling like the lowly doorman or woman here, take this opportunity to provide these basic services, links to forms, helpful local tips and tricks etc. I wouldn’t agree to help move the fine kitchen china for them, but you could write posts about all the great local resources and how they can help.
When you become that trusted voice, you start getting comments and leads that sound like this: "I’ve been reading your blog for months. I feel like I already know you." This is exactly the place you want to be with your online audience.
Main Point #2: Blogging does not, by itself create LEADS, it creates TRAFFIC! "So Where were all the leads and how do I go about getting them?" is a question I hear a lot. My response in turn is something like: "Are you creating clear links back to the for-profit website within your content writing?" and "Are you concluding every information-based blog post with a clear call to action highlighting the unique features signing up with you will provide them?"
For more information and examples to help clarify blogging and online marketing in general, please explore our RealEstatemarketingBlog.com further. Our sections on Real Estate Marketing, Paid Search Marketing, and Search Engine Optimization will certainly help, and beyond that, sign up for our RSS feeds, or email us and we can set up a time to chat about online marketing more over the phone!