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What Can We Learn From Google Moderator?

By Vinny La Barbera Leave a Comment

Google recently launched a tool that allows users to ask questions to specific groups around the world. Whether it be a presidential candidate or an employee of Google, Google Moderator allows you to ask questions that either have a great deal of meaning or will just kill

Filed Under: Industry News

Recent Google Adwords Quality Score Adjustments

By Vinny La Barbera Leave a Comment

According to the Inside Adwords Blog, Quality Score has been adjusted in some ways that will significantly impact anyone running a sponsored campaign for real estate on Google.
Remember, Quality Score is an important factor that helps determine how much you have to pay for placement in the sponsored listings. If you’re still scratching your

Filed Under: Industry News Tagged With: google adwords

Hot Fun in the Summertime: For Google!

By Vinny La Barbera 1 Comment

Let’s talk summer 2008 search engine traffic figures ladies and gents. Nielsen Online gives Google the obvious nod with a slight increase in audience numbers, up a respectable one million additional users at 129 million users overall! For two months! Perennial bridesmaids Yahoo and Microsoft came in second and third

Filed Under: Industry News

Guess Who’s Coming To Dinner, Yahoo: Google

By Vinny La Barbera Leave a Comment

Companies in trouble oft nowadays look for ways to outsource key areas of production to streamline costs and raise much-needed cash. So "why not outsource your search advertising to your biggest competitor?" must have been what Yahoo was thinking when it woke up this morning, and after a wild ride today, that’s exactly what the

Filed Under: Industry News

Yahoo to Automatically “Optimize” Your Ads?!

By Vinny La Barbera Leave a Comment

Yep… Yahoo search marketing has updated their terms and conditions to include an automatic "optimization" for all advertiser’s ads, keywords, budgets and bids. This means that you, the advertiser, will have to manually opt out of this service via a written request and then they will only make "commercially reasonable efforts to reverse the

Filed Under: Industry News

Real Estate Listings Break Free

By Vinny La Barbera Leave a Comment

Happy RealtorIn case you have not read yet, the National Association of Realtors (NAR) has just won a huge antitrust case against the Department of Justice, which has given online realtors full access to the Multiple Listing Service (MLS) databases. The NAR has restricted full access to the MLS for

Filed Under: Industry News

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