Making your website actionable is one of the most important things you can do to make it as effective as possible. The same goes for your real estate blog. By actionable, we simply mean making your sure your website or blog has elements that engage and entice your visitors to want to complete the action that you define. Some examples of these actions may be:
- Completing a contact form
- Signing up for your newsletter or market reports
- Emailing or calling you
Although your blog is usually a more passive marketing tool, you can still use it to effectively generate leads and garner new business from the Internet.
Due to the great response we received from one of our recent posts about Real Estate Calls to Action, we decided that it would be just as beneficial for us to offer some insight on calls to action for real estate blogs.
Real Estate Blogs are a fantastic way to generate more exposure, authority and thus, leads for your real estate business from the Internet. If you do not have a blog yet, then feel free to check out our post on How to Setup a Real Estate Blog. Once you have your blog setup and ready to go, then refer back to this post to learn how to get the most out of your new blog site.
Making Your Real Estate Blog Actionable
Just like a website, your real estate blog should have clear calls to action to encourage participation, continued readership, referrals and repeat visits. These things are hard to achieve if you are not involving your readers in your content. If you want your blog to simply be a news site that people just read, then this information is not so much for you. However, if you want your blog to attract and keep loyal readers, then you need to incorporate calls to action into your blog posts and blog layout.
Essential Blog Layout Calls to Action
The design of your blog is just as important as the design of your website. Simply put, if your design is poor, then you will most likely lose some visitors, if not many. Spend the extra time and/or money to assure that your blog looks and works great.
While you are thinking about the design of your blog, it is also a great time to think about the calls to action for your blog’s design. Ask yourself the following question:
What do I want my visitors to do on my blog?
Some common Real Estate Blog Calls to Action are:
- Subscribe to Our RSS
- Receive Email Updates of Our Latest Blog Posts
- Follow Us on [Twitter, Facebook, YouTube, LinkedIn, etc]
- Search for Homes
- Ask a Question
These calls to action work well, both as graphical elements outside of your blog posts and also reinforced within your actual blog posts. Here a couple great examples of real estate blog sites that use these common calls to action well:
Example 1
Real Estate Marketing Blog (shameless self-plug)
Calls to Action: Follow Us on Twitter, Subscribe to Our RSS Feed, Receive Our Email Updates
Example 2
Calls to Action: Search For Homes, Ask the Broker
Example 3
Calls to Action: Search for Homes, Questions? Ask Me I Know Stuff
Essential Blog Post Calls to Action
A great way to maximize your blog and its content is to include calls to action within your actual blog posts. These calls to action can go at the beginning, end and even within the body of your posts. When used tastefully, these calls to action can make blog participation sky-rocket.
When thinking of how to incorporate calls to action within your blog posts, ask yourself this question:
What do I want my blog readers to do before, during and after they read my posts?
Some common Real Estate Blog Post Calls to Action are:
- Contact Us for More Information on This Topic
- Leave a Comment
- Ask a Question
- View Related Posts About this Topic
- Share this Post with a Friend
These common calls to action are very passive, but can tastefully encourage readers to participate on your blog or come back for more. Here are some good examples of real estate blogs that use calls to action well within their posts:
Example 1
Real Estate Marketing Blog (another shameless self-plug)
Post: Real Estate Calls to Action
Call to Action Location: Beginning of Post
Call to Action: “Be one of the first of 10 readers to comment on this post and receive a FREE website analysis from the Real Estate Marketing Blog Team!”
Example 2
Post: Weekend Open House Roundup
Call to Action Location: Body of Post
Call to Action: “List your property today and we’ll get you in next week’s roundup!”
Example 3
Zillow
Post: Home Affordable Report Card and Additional Modifications
Call to Action Location: End of Post
Call to Action: “If you or someone you know has found success, please let us know, we’d love to hear your story!”
Real Estate Blog Calls to Action Examples
If the examples above didn’t do much for you, then feel free to use any of the following calls to action below that we will use to close out this blog post.
Have a better call to action? Let us know what it is and we will feature you on our blog
Did you enjoy this post? Bookmark it for future reference
Know someone who could benefit from this info? Share this post with one of the social media buttons below OR email it to them.
Don’t agree with something we posted? Leave a comment and let us know what’s on your mind.
Think your blog should be listed as one of the examples? Email us your blog’s url and a reason why you should be included.
Good luck with your blogging. As always, let us know if there is anything we can do to help make your blog or website better.