The Real Estate Marketing Blog Team has landed in chilly Chicago to make an appearance at the ever popular Search Engine Strategies conference from December 3-7. Looking forward to speakers like Seth Godin, we are ready with laptops warmed up to bring away all of the juiciest pieces of information that SES Chicago can throw at us. Real Estate Marketing is one of the fastest moving online industries and facets of marketing in terms of trends, growth and technology. With this in mind we will be searching for any ideas and input that the conference can offer to shed some light on where the future of real estate marketing is headed. We (meaning real estate industry professionals – agents and brokers included of course) feel the inevitable progression towards large companies like Zillow and Trulia completely taking over the industry and eating up the market share online. However, as contrarian as it seems, we still firmly believe that there is still a chance for the little guys to find their niches, specialize in them and not completely hand over these target markets to large conglomerate sites. Niche marketing is and will be the future of marketing as Internet searches and users are becoming more and more savvy and educated on how to get the information they want and need in the fastest and best possible way. The questions that we will be looking to find answers for are: Where is Internet Marketing for the real estate industry headed? Are individual realtor/broker sites going to be completely driven out of search engine natural rankings and completely priced out of paid search marketing? Are blogging and social media marketing the only options left for realtors and brokers who want to effectively market themselves online? We will be looking for bits and pieces of information to help us formulate the most accurate outlook for real estate professionals so we can then relay that information to you, our reader. If there are any particular questions you are looking to have answered or if you are just wondering what SES is like in Chicago than please email us with whatever is on your mind. We are here to find answers and to provide you with some as well.