With new advances in technology, searching for and finding real estate has never been easier! Mobile real estate marketing can make it easy for your clients to find your listings and will keep you on top of the marketing curve. There are 2 easy and necessary mobile marketing tools that every real estate professional should have: real estate apps that can be easily downloaded onto your cell and a mobile website.
Dotmobi is a top level domain that brings the internet to your phone. Purchasing a dotmobi domain can be very effective and beneficial for your website. For the past few years analysts have predicted that wireless will be the preferred communication choice for users around the world. Why not start creating a mobile site for your website?! A mobile site is a basic break down of your site in a much smaller version. It should be designed to upload quickly and should only provide the most important information that the searcher is looking for such as your contact information, featured properties and about you or your company.
There are numerous examples of great real estate apps that are making real estate browsing easier and more convenient on the go. You may have already noticed your real estate category on your iPhone filling with some of these useful apps. Of the top apps, there are 4 I will touch upon:
Trulia iPhone App
Pros: emphasis on open houses right on the home screen and a small map that depicts the location of the property.
Cons: The listing pages only offer 1 photo of the property and the search results weren’t organized or sorted by price or even distance.
StreetEasy Real Estate
Pros: Takes you directly to the search results as soon as you open it up. It’s also easy to refine the results and shows multiple photos and details for each listing.
Cons: The search results are sorted by price, so the most expensive real estate appears first until you customize your search.
Pros: Gives you plenty of choices and options when refining a search and lists are drawn from Google Base, FSBO websites and feeds from several large MLS’s and brokerages.
Cons: Needs some improvement on data sources and crashes frequently with searches.
A la Mode XSites
Pros: Allows you to manage your real estate leads, set reminders for call backs and access your complete lead database.
Cons: Basically just upgraded the current web interface.
Mobile real estate marketing places you ahead of your competitors, provides your clients and/or potential clients with the information they want when they want it, while keeping your business ahead of the marketing and technology curve.