There are so many great resources online for real estate professionals these days – especially when it comes to learning how to effectively use online marketing to increase their business. One great resource that we came across was MortgageLoanPlace.com, which specializes in FHA Loans and FHA Refinances. This resourceful site recently posted an article on the “Top Twitter Tips for Loan Officers” that we found to be something that just about any real estate professional could learn something from.
Being that our readership consists mainly of Realtors, we asked MortgageLoanPlace.com to tweak their article a little to make it more specific to our audience. They kindly obliged and now we would like to present to you our first official guest post on Real Estate Marketing Blog.
Twitter Tips for Real Estate
After a good response to our article “Top 5 Twitter Tips for Loan Officers,” we decided real estate agents might appreciate a version that is tailored more specifically to their needs. There’s some overlap in ideas but hopefully some good tidbits you have yet to consider. We’ll assume you’re already sold on Twitter but here’s some tips to help step up your game.
Twitter makes it really easy to customize your profile with your company logo and an image of yourself–so take advantage of that! It just takes a few seconds and it will mean a world of difference in getting prospective customers to click “follow.”
It’s fun to have a big audience and befriend agents across the country, but don’t forget the purpose of your marketing. Your goal is to sell more homes so it does not really matter if Ted in England is following you, unless of course he has friends in your area. Do local searches to begin the conversation with other real estate professionals and consumers.
Do Some Automation
Many real estate agents hesitate to get involved with social networking because it can all become overwhelming. I know the feeling! The nice thing about Twitter is all the applications that you can use to automate certain functions. EasyTweets alerts you any time someone uses one of your target keywords. For instance, it would send you an email when someone says “I’m buying a home in Kansas City. Know any agents?” Boom, you’re in! Some other great tools to look into are TweetBacks, TwitterFon, and Twitterfeed.
Keep the User in Mind
It’s tempting to stuff your feed constantly with keyword heavy tweets and follow everybody under the sun, hoping they will follow you back. Like any marketing tactic, don’t forget about the real goal and what effect your actions will have on your prospective customers.
Hopefully this post will encourage you to join Twitter if you haven’t already or take it to the next level if you’re already tweeting.
About Mortgage Loan Place: Mortgage Loan Place is the leading informational source on VA Loans, FHA Loans, conventional mortgages, and reverse mortgages. Check out their blog and their new embeddable mortgage calculator!
Real Estate Marketing Blog would like to thank MortgageLoanPlace.com for their contribution. We encourage you to check out their blog for more useful information.
If you have some unique, useful information that you would like to share with the world by having it featured on our blog, then simply send us an email or leave a comment below. We will keep your embedded links intact, as we did above for Mortgage Loan Place, as we have no problem recommending quality resources to the rest of our readers.
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