Our Marketing Team manages a lot of PPC campaigns, big to small, Adwords to MSN. Irrespective of the campaign specifics, the core issues below are really the core issues our teams face with every campaign, and roper care and attention to these main topics could mean the difference between a successful campaign, and one that
”Content is king,” this is a phrase all search marketers are familiar with. There is no question having relevant and unique content is going to benefit your site, but have you ever thought about the importance of images? Sure, they can make a site interesting and add to the viewer experience but
I don’t know about success, but the key to failure is trying to please everyone – Bill Cosby
To stave off any sarcastic comments, I don’t ever quote Bill Cosby in anything I write. It just so happened that he made an appearance at the NAR Conference in Las Vegas this year
First, some facts:
The advertising industry saw outrageous gains in online advertising spending for 2006, $16.8 billion in revenues, a record high. 2007 looks even better, and forecasts looking 5 years out estimate over $42 billion!
Google AdWords. This advertising platform has become the dominant player in this new media, Google being by far the most used
Here we are – four days, 62 panels, 50 new business cards, hundreds of handshakes and countless references to Google later and what can we take away from SES Chicago 2007? Here are the top three things to think about and start doing with your real estate marketing efforts:
1) Be authentic
2) Test everything
3) Keep moving
During a break between sessions, we were amused by overhearing someone talking to a marketing client of theirs. He was explaining (at great volume, we might add) why it’s important that a site has content that the search engines can read.
Bryan Eisenburg (Future Now, Inc.) gave a brilliant speech about persuading consumers to buy when