New Real Estate Marketing Technologies

Although many may not believe it, the real estate industry is actually one of the most tech savvy industries around today. The necessity to cover numerous territories and the demand to provide all inclusive services makes the real estate professional almost dependent on the technologies available to them. This dependency has pushed many real estate […]

Real Estate Stealth Sites

By Vinny La Barbera 13 Comments

Have you ever landed on a website that is obviously trying to collect your contact information or sell you something, but there is no reassurance of a reputable brand or company name? If so, then you have most likely been exposed to the proverbial “black sheep” of the real estate marketing industry – the stealth […]

Link Building with Twitter

By Vinny La Barbera 5 Comments

One of the most important things you can do to help your real estate website dominate the organic results in the search engines is to build relevant backlinks to it from other websites. Establishing a strong link portfolio can mean the difference between being on the 4th page of Google for your most important key […]

How to Get More Leads Out of Your Real Estate Website

By Vinny La Barbera 6 Comments

It should be obvious by now that every real estate agent or broker needs to have a website and that every real estate website needs to have a plan to get people to it. What may not be as apparent to some who have established both of these already is that certain elements of a […]

Real Estate Mobile Marketing

By Vinny La Barbera 16 Comments

More and more consumers are growing accustomed to using their mobile phones as their main, and sometimes only, device for the majority of their communications for personal and business use. Although baby boomers (45 years old and over) still prefer computers over mobile phones (51% versus 21% respectively), Gen Yers (18 – 24 years old) […]