One of the best pieces of advice we can give to real estate professionals, especially to ones that are just now starting up their online marketing, is this: Pick a niche. Specialize in it. Make this niche the central point of all of your online marketing. Do these things and you WILL see results much […]
Real Estate Website Leads
You’re doing everything right; driving consistent traffic to your website and tracking / analyzing it to convert your visitors into leads at the highest rates possible. One problem though, your real estate website leads are not turning into clients. What are you doing wrong? Or, what are you not doing at all? Many real estate […]
Bing Yahoo Search Engine Optimization Checklist
Hopefully you have heard by now that Yahoo, as a search engine, will be dissolving by mid-2010. Bing, Microsoft’s search engine, formerly known as MSN or LIVE, will be powering the search results for Yahoo as soon as the implementation goes live next year. If you are interested in learning more about this agreement, then […]
Sticky Real Estate Websites
Is your real estate website “sticky”? In other words, when visitors get to your website, do they stick around by spending more than a few seconds or minutes on your site or pass your website on to friends, family and co-workers? If not, then your website is not sticky enough and probably needs some help. […]
Top Online Marketing Tools for Real Estate
Have you ever purchased a computer, phone or some other gadget only to find that 4 months later your new toy is already out of date, has depreciated in value and has quickly fallen behind the technology curve? Don’t feel bad, this happens to just about everyone, present company included, and not only in the purchase […]
Creating a Captive Audience
More and more real estate companies and agents are finally understanding the importance of marketing, especially online marketing. Some do it well and some are still glued to the old fashioned, ineffective, expensive methods of traditional marketing through newspapers, postcards and passing out pens. These people will come around at some point. Fortunately for you, […]