Google and Yahoo Ad Deal Falls Through
In case you have not been following what could have been one of the most significant deals for the search marketing and online advertising industries, it has been announced this morning that Google has officially backed out of the Yahoo advertising partnership it was vying for. You can read the official news release here: Google Pulls out of Yahoo advertising partnership
Google Inc. and Yahoo Inc. Internet Advertising Partnership
The advertising deal would have allowed Yahoo to show Google’s sponsored links on its own search results pages to boost its own ad revenue and also that of Google’s. With Google already controlling about 75% of the search market, this deal would have bumped Google’s share up significantly as Yahoo is the second biggest player in the search advertising market.
Expect Microsoft to resume talks with Yahoo to try to join forces with them to combine their market share to compete with Google. The likelihood of Yahoo and Microsoft creating an ad giant that would compete with Google’s advertising share would be pretty slim, but just the increased competition alone would force Google to innovate even more to secure their place in the market.
What Does This Mean For You?
If you are not already utilizing paid search advertising (a.k.a PPC or CPC advertising) as a means to drive prospects to your website than you may want to get on the bus as more and more people are flocking to the Internet to start their real estate transaction and PPC marketing continues to be the fastest way to get exposure on the search engines.
If you are already advertising on Google, Yahoo, and/or MSN than you should expect to see some moves by Google to make their search platform (Google AdWords) even better than it is now. Look for innovations and integration with other ad media channels like Video, Print, Radio and TV to become even more popular and easier to use in conjunction with your existing Ad campaigns. These things are already available to many advertisers, but few have taken the leap to diversify into other mediums yet so now is as good a time as any. Expect Yahoo and Microsoft to possibly follow suit as well with efforts to make their ad platforms even more robust than the somewhat pathetic systems they have now.
1) Google will NOT be showing their sponsored ads on Yahoo anytime soon
2) Expect Yahoo and MSN to put together an agreement to steal market share from Google
3) Your Yahoo stock is most likely going to take a hit from this, if it hasn’t already
4) Expect Yahoo and MSN to put much more development into their ad platforms
5) Expect Google to improve their AdWords system even more to hold on to their existing market share
If you have questions, opinions, concerns or advice for other real estate professionals in relation to this news story then please leave us a comment or start the discussion.