In the complicated world of Google Adwords advertising, which includes a multitude of variables; understanding and gauging factors like CPC, match options, keyword selection, landing page optimization, it can be confusing starting out, to say the least! The sad reality is that, it is! And worse, there
Archives for February 2008
Rethinking Your Outdated Website
When was the last time you really gave your real estate website a good look? I am not talking about checking out your homepage or updating your featured properties. I am speaking more to really evaluating and comparing your site against those new, pesky sites that
Marketing Through Social Bookmarketing Sites
If only the above headline were true.Trying to appeal to larger web communities using shock and awe headlines especially at the expense of creating content that your community and subscribers find relevant, costs you trust and attention with each swing and a miss. When you finally hit a homerun and
Using Social Networking Sites To Market Real Estate
Why Social Networks Are Relevant…
Marketers still haven’t figured out that the interaction between people on social networks is unscripted. And like the people interacting within these networks, marketers have to learn to just react to what’s going on. The following graph should further hasten a consistent effort towards your social efforts. 
Split Testing Landing Pages
If you are spending even just $100 dollars a month on Pay-Per-Click advertising, then you have a vested interest in finding ways to optimize your campaign and save money. Small tweaks to your website or your text ads can totally improve results. The best way to make changes
Reaching Local Search Markets Through PPC & Web Directories
IP targeted ads – An IP targeted campaign usually delivers a better CTR while keeping your costs down, however, a nationally targeted campaign will probably bring in more traffic.
Nationally targeted campaigns with local keywords – Real estate agents looking to promote to buyers outside their specialized area typically won’t benefit from an IP targeted campaign