Any click campaign out there is obviously focused on this goal: Getting clicks, getting leads. The real estate industry is no different, in fact is more so, reliant on effective PPC advertising to gain traction in a saturated online universe. Converting clicks into actionable visitor responses is so important, and is largely the responsibility of
Zillow vs Trulia – Which One Has The Current Advantage?
With the market down, you would think that real estate sites would be desperate for traffic. Surprisingly, studies show that people are researching online more than ever before. Real estate sites such as Zillow and Trulia are benefiting from the overall shift in research becoming more popular online. Trulia is gaining more
Trulia’s New Publisher Platform
Trulia, the innovative real estate web service that connects agents and brokers to customers searching for homes and neighborhood insights, can help increase business by driving traffic to your site. Trulia is gaining visitors and listings and its innovative features maintain visitors on the site for a longer period of time. Trulia Voices is a
Successful Real Estate Keywords For PPC
For any website hoping to talk to the public about something, anything, keywords and keyword phrases are the bridges that connect us here on the marketing side, to that public, via the search engines. Keywords become an even more integral component of your pay-per-click campaign. Here, the ability to properly identifying the best search terms
Google Can Recognize Text In Images
What if all of those laborious hours you have spent taking photos of homes, landmarks, landscapes and sunsets in your area were a waste of time? And what if I told you that you should have spent your time
Refining Your Adwords Results
Our Marketing Team manages a lot of PPC campaigns, big to small, Adwords to MSN. Irrespective of the campaign specifics, the core issues below are really the core issues our teams face with every campaign, and roper care and attention to these main topics could mean the difference between a successful campaign, and one that
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