More and more consumers are growing accustomed to using their mobile phones as their main, and sometimes only, device for the majority of their communications for personal and business use. Although baby boomers (45 years old and over) still prefer computers over mobile phones (51% versus 21% respectively), Gen Yers (18 – 24 years old) […]
One of the best pieces of advice we can give to real estate professionals, especially to ones that are just now starting up their online marketing, is this: Pick a niche. Specialize in it. Make this niche the central point of all of your online marketing. Do these things and you WILL see results much […]
You’re doing everything right; driving consistent traffic to your website and tracking / analyzing it to convert your visitors into leads at the highest rates possible. One problem though, your real estate website leads are not turning into clients. What are you doing wrong? Or, what are you not doing at all? Many real estate […]
Is your real estate website “sticky”? In other words, when visitors get to your website, do they stick around by spending more than a few seconds or minutes on your site or pass your website on to friends, family and co-workers? If not, then your website is not sticky enough and probably needs some help. […]
There are so many great resources online for real estate professionals these days – especially when it comes to learning how to effectively use online marketing to increase their business. One great resource that we came across was MortgageLoanPlace.com, which specializes in FHA Loans and FHA Refinances. This resourceful site recently posted an article on […]
To make a point, we did something a little different on this post…we started it with a call to action.
Calls to action are commonly ignored, rarely tested and one of the most under-appreciated elements of a real estate website.
For these reasons, the goals of this article will be to (1) teach you how important strong calls to action are and (2) give you the steps and tips needed to start creating, testing and optimizing your real estate calls to action.