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Home » Real Estate Online Marketing » Search Engine Optimization » Page 4

Can You Find Content On Your Site?

By Vinny La Barbera Leave a Comment

Lady Searching For SomethingThis header may sound like a rhetorical question, but for many website owners the answer is NO. Real Estate websites have a harder time then most to get high quality rankings. There is a couple of reasons for this but the

Filed Under: Search Engine Optimization

Is Your Website A Destination Or Just Another Site?

By Vinny La Barbera Leave a Comment

My Thursday blog entry starts with some homework. Review your website and your competitors and ask this question – Is your site a destination for unique information or just another website serving your area?
This is a topic I have spoken about several times before but

Filed Under: Search Engine Optimization

Knowing When And How To Target Your Audience

By Vinny La Barbera Leave a Comment

A funny thing happened this morning. While driving into the office, sitting in the usual traffic, a billboard caught my eye. It was more than just a billboard more like a giant TV screen the usually reserved for sports arenas and concerts. Every ten seconds or so a new ad appeared advertising

Filed Under: Search Engine Optimization

Content Isn’t All About Text

By Vinny La Barbera Leave a Comment

”Content is king,” this is a phrase all search marketers are familiar with. There is no question having relevant and unique content is going to benefit your site, but have you ever thought about the importance of images? Sure, they can make a site interesting and add to the viewer experience but

Filed Under: Search Engine Optimization

Redefining The Customer – Search Engine Strategies Chicago 2007

By Vinny La Barbera Leave a Comment

During a break between sessions, we were amused by overhearing someone talking to a marketing client of theirs. He was explaining (at great volume, we might add) why it’s important that a site has content that the search engines can read.
Bryan Eisenburg (Future Now, Inc.) gave a brilliant speech about persuading consumers to buy when

Filed Under: Search Engine Optimization

Writing Effective Marketing Copy For Your Website

By Vinny La Barbera 2 Comments

When designing a website, people tend to focus so much on the design process that they forget that their No. 1 selling point is their content. Having photos and tools is great for your site’s visibility and functionality, but when people are searching for products and services online, you need to have the best information

Filed Under: Search Engine Optimization

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