If only the above headline were true.Trying to appeal to larger web communities using shock and awe headlines especially at the expense of creating content that your community and subscribers find relevant, costs you trust and attention with each swing and a miss. When you finally hit a homerun and
Using Social Networking Sites To Market Real Estate
Why Social Networks Are Relevant…
Marketers still haven’t figured out that the interaction between people on social networks is unscripted. And like the people interacting within these networks, marketers have to learn to just react to what’s going on. The following graph should further hasten a consistent effort towards your social efforts. 
Split Testing Landing Pages
If you are spending even just $100 dollars a month on Pay-Per-Click advertising, then you have a vested interest in finding ways to optimize your campaign and save money. Small tweaks to your website or your text ads can totally improve results. The best way to make changes
Reaching Local Search Markets Through PPC & Web Directories
IP targeted ads – An IP targeted campaign usually delivers a better CTR while keeping your costs down, however, a nationally targeted campaign will probably bring in more traffic.
Nationally targeted campaigns with local keywords – Real estate agents looking to promote to buyers outside their specialized area typically won’t benefit from an IP targeted campaign
Knowing When And How To Target Your Audience
A funny thing happened this morning. While driving into the office, sitting in the usual traffic, a billboard caught my eye. It was more than just a billboard more like a giant TV screen the usually reserved for sports arenas and concerts. Every ten seconds or so a new ad appeared advertising
Layering Your Blog Content
In preparation for this up and coming post, I have been reading Seth Godin’s “Meatball Sundae”, which asks the paramount question, “Is Your Marketing Out of Sync?” With marketing efforts continuing to shift from the conventional to more of the socially digital, the consumer must continue to be an element of focus, if the retailer
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